Oklahoma Star
OklahomaStar.com Wednesday 22nd February 2012 Issue 53/2012
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    Weight Watchers' Celebrity Strategy
    Source: Forbes
    Friday 27th January, 2012  


    Jackson for Nutrisystem, and Jennifer Hudson for Weight Watchers. Hudson has been the spokesperson for the leading weight-loss company for about two years now, and she's been a successful choice for the purveyor of the PointsPlus program; her near-ubiquity is testament to that.

    But what went into picking Hudson for the role, and why has Cha... ...

    Read the full story at Forbes


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